Design Muscle : Think Like a Designer? Now, Train Like One.
Let’s begin with a fundamental, almost philosophical question: What is good…
How to manage 'user research fatigue'?
"How to manage 'user research fatigue'?" User research is undeniably crucial,…
How to prevent force-fitting solutions to problems
"In many problem-solving processes, we inadvertently, or at times…
How to deal with 'silence' when you faciliate
“How to deal with stakeholders that refuse to follow the design process” We all…
How to deal with resistant stakeholders
"How to deal with stakeholders that refuse to follow the design process" Have…
Synthetic Thinking with Dr. Jung Joo Lee
What is 'synthesis' and how do we improve our ability to synthesize? Synthesis…
How to use the power of storytelling to drive transformation
Storytelling can be a formidable tool in the design thinking process,…
Love at first idea? Embrace complexity in innovation journey
We tend to fall in love with our first idea. But just as our first love doesn't…
How to make empathy your strategic asset
"Sell your cleverness and buy bewilderment. Cleverness is mere opinion.…
Make it lovable. Love simplifies.
Hierarchy of 'users' needs As Maslow’s Hierarchy of Needs theory describes,…













