(c)The Simplicity Playbook for Innovators

Love at first idea? Embrace complexity in innovation journey

We tend to fall in love with our first idea. But just as our first love doesn't…


How to make empathy your strategic asset

"Sell your cleverness and buy bewilderment. Cleverness is mere opinion.…


Make it lovable. Love simplifies.

Hierarchy of 'users' needs As Maslow’s Hierarchy of Needs theory describes,…


FOMO and Simplicity

Do you have FOMO? Fear of missing out (FOMO) refers to the anxiety that…


Designing for Trust

‘Trust’ is an elusive concept.  Trust can be perhaps likened to the air. When…


Design thinking and failure

Ever since Singapore’s prime minister’s speech earlier this year positioned…


On simplifying modern women’s lives

Stephanie is a woman of enchantment. When I visited her cozy studio of Eden…


Keep calm and simplify

Recently I had a conversation with a CEO of a European private bank. One of the…


Thoughts on Millennials and the role of design

This is a 3 minute interview with the Institute of Service Excellence (ISE) at…


How to make 'design' really work

You might have attended a design thinking workshop for a few days or half a…