We are a design company equipping your teams to transform the way you create value for your customers. Having been practitioners in complex legacy companies ourselves, we understand the challenges you face in implementing change in your innovation endeavours. Whether you are in the beginning or mature stage of your innovation journey, we help you with proven and tested methods to start, make impact and scale innovation capabilities.

Management Consultant, Executive Trainer

Jin Kang Moller

Jin Kang Moller is an award-winning customer experience strategist, design practitioner and highly-claimed executive trainer. She held design leadership positions to creative value and bottom-line impact for twenty years in the large financial services firms such as OCBC Bank in Singapore and Credit Suisse in Switzerland, and has led user experience consulting services for pharmaceutical companies.

Her design methodologies have helped wealth management, private & retail banking and insurance businesses to drive successful customer experience and digital transformation initiatives. She was the driving force behind FRANK by OCBC, an award-winning millennial banking concept that positioned the bank as the market leader in the segment. She defined the new digital wealth management concept (launched as the OCBC OneWealth app), which drove successful digital sales and won her a Singapore Good Design Mark Gold award in 2017.

To scale the culture of innovation, Jin founded the OCBC Great Design Program, a movement to distills methods and mindset of human-centred design to develop innovation capabilities across the organization.

In the training space, Jin has developed and delivered successful programs in executive education. She is currently Affiliate Faculty at Singapore Management University Academy , teaching executive programs –  ‘Innovating through Design Thinking’, ‘Designing Exceptional Customer Experience’, and ‘Design Leadership and Facilitation’ –  she has developed. Her programs have been among the most sought-after courses in SMU Academy (with an average rating 4.92 out of 5.0) since their inception in 2018. She also works with National University of Singapore, Hyper Island and INSEAD as a guest lecturer. She has shared her ideas and principles across various platforms, and is a top-rated keynote speaker in banking and customer experience conferences globally, including TEDx.

She is the author of The Simplicity Playbook for Innovators – creating lovable experiences in a complicated world, a battle-tested strategy and the collection of tools to drive innovation, humanise digital transformation and to win customers’ hearts.

Having successfully trained and coached over a thousand executives internally and externally across industries including the financial services, insurance, government agencies, pharmaceuticals, telecommunications and technology sectors in Asia, Europe, Middle East and Australia, Jin continues to inspire and empower change makers in organisations across the world.