Design for Serendipity

There’s no better feeling than those moments of unexpected inner delight. Like…


Your Simplicity Checklist

It is everyone's job to make things simple in a company. First step to make…


ABC to design a simple & meaningful product

Recall last time you walked into a pharmacy. Pharmacy shelves are full of…


Design as a noun + as a verb

Design is often used as a noun - look & feel of a final object such as…


Banks, be the wrap dress.

This is Diane von Furstenberg - a creator of the legendary wrap dress in……


Customer Experience Design - The Cookbook (at Google)

How do you design your customer experience? Who is responsible for doing that?…


From nightclubs to banks. Why designers are needed across every industry.

About a year ago, I met a designer who was working for a popular nightclub in…


Design thinking, imperative in the era of de-banking

"Banking is necessary, but banks are not." Bill Gates I wrote this article for…


Simplicity for financial services (at Next Bank Asia)

This is my presentation slide at Next Bank Asia - the hottest banking…


A story of CBS Bank - culture of prototyping

One day, 9 year old girl Sabina opened a new bank account. Her motivation? She…