ABC to design a simple & meaningful product

Recall last time you walked into a pharmacy. Pharmacy shelves are full of…


Banks, be the wrap dress.

This is Diane von Furstenberg - a creator of the legendary wrap dress in……


Customer Experience Design - The Cookbook (at Google)

How do you design your customer experience? Who is responsible for doing that?…


Design thinking, imperative in the era of de-banking

"Banking is necessary, but banks are not." Bill Gates I wrote this article for…


Simplicity for financial services (at Next Bank Asia)

This is my presentation slide at Next Bank Asia - the hottest banking…


A story of CBS Bank - culture of prototyping

One day, 9 year old girl Sabina opened a new bank account. Her motivation? She…


Revere and do beauty - A plea to financial services

____ Beauty... What comes to your mind when you read this word? To me, beauty…


Speak human

As a customer experience designer in a bank, I'm dealing with complex banking…


Why 'simplicity' needs a user-centered design process

We are living in the world of 'overload'. Overload of information, functions…


Save banking customers from form hell

Despite what technology has to offer, banks can’t seem to operate without this…