Earning trust

Recently I was in a world leading banking conference in Paris. Probably one of…


Design for Serendipity

There’s no better feeling than those moments of unexpected inner delight. Like…


Your Simplicity Checklist

It is everyone's job to make things simple in a company. First step to make…


ABC to design a simple & meaningful product

Recall last time you walked into a pharmacy. Pharmacy shelves are full of…


Design as a noun + as a verb

Design is often used as a noun - look & feel of a final object such as…


Banks, be the wrap dress.

This is Diane von Furstenberg - a creator of the legendary wrap dress in……


Customer Experience Design - The Cookbook (at Google)

How do you design your customer experience? Who is responsible for doing that?…


From nightclubs to banks. Why designers are needed across every industry.

About a year ago, I met a designer who was working for a popular nightclub in…


Design thinking, imperative in the era of de-banking

"Banking is necessary, but banks are not." Bill Gates I wrote this article for…


Simplicity for financial services (at Next Bank Asia)

This is my presentation slide at Next Bank Asia - the hottest banking…