What readers say
“This book codifies years of ‘in the trenches’ experience fighting complexity and seeking simplicity as the ultimate refinement and innovation, in simple yet powerful framework and ways of thinking.”
Pranav Seth, Chief Digital Officer
Podcast
The Financial Brand podcast
A podcast interview with the global thought leader, Jim Marous on Simplicity:
- Why we need to shift our focus from 'remove frictions' to 'design experiences'
- Why we love digital experiences of Strave and Peloton; as an example of humanised technology that creates defining moments
Key takeaways
"Simplicity is an experience that makes things easier for users and leaves positive emotions."
Here are the five principles to design for simplicity.
Get the book
You can get The Simplicity Playbook for Innovators in person or on the website of your favourite local bookstore, or online.