(c)The Simplicity Playbook for Innovators

Love at first idea? Embrace complexity in innovation journey

We tend to fall in love with our first idea. But just as our first love doesn't…


How to make empathy your strategic asset

"Sell your cleverness and buy bewilderment. Cleverness is mere opinion.…


Make it lovable. Love simplifies.

Hierarchy of 'users' needs As Maslow’s Hierarchy of Needs theory describes,…


FOMO and Simplicity

Do you have FOMO? Fear of missing out (FOMO) refers to the anxiety that…


Keep calm and simplify

Recently I had a conversation with a CEO of a European private bank. One of the…


Thoughts on Millennials and the role of design

This is a 3 minute interview with the Institute of Service Excellence (ISE) at…


Mark McCormick on Simplicity

As the first issue of #Designful.Leaders series, I had a great conversation…


The Aesthetics of Simplicity

Source: Tea Room http://www.tearoom.us/Way_of_Tea.html Picture yourself a…


A little black dress and the process of simplicity

Every woman has an essential wardrobe item. Mine has to be a little black…


Be a simplicity chef.

Written for Challenge Magazine, published by Prime Minister’s Office, Public…