How to use the power of storytelling to drive transformation
Storytelling can be a formidable tool in the design thinking process,…
Love at first idea? Embrace complexity in innovation journey
We tend to fall in love with our first idea. But just as our first love doesn't…
How to make empathy your strategic asset
"Sell your cleverness and buy bewilderment. Cleverness is mere opinion.…
Make it lovable. Love simplifies.
Hierarchy of 'users' needs As Maslow’s Hierarchy of Needs theory describes,…
Design thinking and failure
Ever since Singapore’s prime minister’s speech earlier this year positioned…
Keep calm and simplify
Recently I had a conversation with a CEO of a European private bank. One of the…
Why you need designers
"What kind of people do you hire to drive customer-centric innovation?" This is…
