“It is about expecting unknown.
Be prepared for the unknown. Most businesses want to do something that they are very sure where they are and what they are getting into.

The artist way is usually going in with a unknown. Everything is a mystery. You unravel it along the way.”


Says Jackson Tan on how business can innovate in the artist way in this video interview filmed in his design studio where art and design co-exist.

Read the full interview script #Designful_Leaders 3. Jackson Tan on Clear is More.