The Simplicity Manifesto is your company’s mindset booster to ignite simplicity fire. This is a collection of Designful Co’s powerful statements (or rants!) that captures simplicity best practices.

Summary / one pager / in a nut shell

Cheat sheet (have a visual concept)

A

Don’t just satisfy customers. Astonish them.

B

Revere Beauty.

C

“Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius, a lot of courage to move in the opposite direction.” – Einstein

D

Design is a noun, but also a verb. Master design as a verb – the user-centered design process.

E

Emotions make things simple.

F

Focus on one thing, and do it fabulously.

G

H

Speak Human

I
Interest

J

K

L
Love
Little black dress

M
Models

N
Nature
No

O

Obsess with Design

P

Only through iteration of Prototype, the complexity will be stripped off.
Be a Pain sponge. The more pain you absorb, the simpler the customer experience will be.

Q

R

Do the Right things. This is innovation. 

S
Steak
Simplicity (definition)
Style
Scandinavian design

T
Test
Timeless

U

V

W
Why why why why why

X

Y
You
Simplicity starts with you.

Z
Zero? (being able to start from ground zero?)
Zest (Pay attention to detail with zest, care what you do)