This is a 3 minute interview with the Institute of Service Excellence (ISE) at the Financial & Health Care Industry Forum. As part of the Industry Forum, I was invited to share my views on why simplicity matters in today’s environment and how to cultivate simplicity as an organisational capability. [ISE] As millennials grow up as a…
Every woman has an essential wardrobe item. Mine has to be a little black dress. When I’m in doubt what to wear for work or for dinner, I often choose a little black dress. Because it simply works. When I researched the concept of little black dress, I found a fascinating lesson on what it…
An Interview with Jin Kang, VP, Experience Design at OCBC Bank, by Stessa Cohen Published at UXcrunch.com – The User Experience Publication for FinTech A few years ago, I read a tweet of Jin Kang‘s that changed my life. My working life, that is. She tweeted about bank sites and apps needing to be beautiful. Until…
I’m honored to be part of FemTech Leaders, a great initiative where I got to know amazing FinTech power women and how they make meaningful change in the financial services industry. This is an interview article Published on FemTecnleaders.com Dec 2015. I am a design strategist and practitioner. I have been with OCBC Bank as Vice President / Group…
Written for The Financial Brand and Bank Marketing Strategy by Jim Marous, the world’s most read banking blog. It’s time to build your simplicity capability. Financial institutions are starting to realize that simplicity does not only improve the customer experience, resulting in trust and loyalty but also reduces operational costs from redundant products, processes and dealing with…
I wrote this article for EFMA Journal – the design journey behind OCBC Money Insights, Singapore’s first personal financial management tool. Special thanks to for my colleauges, Liow Yong Hwa and Joisse Ong for their amazing work and sharing their story. ___ Money Insights, Singapore’s first finance management tool, aims to provide customers with new insights…
There’s no better feeling than those moments of unexpected inner delight. Like how you caught gaze of your true love, came across a childhood treasure at a yard sale, unintentionally came across a precious memory, or even connected with an insight that answered your dreams. These moments create internal warmth and they come only from…
“Banking is necessary, but banks are not.” Bill Gates I wrote this article for EFMA Journal – the only European magazine devoted to the marketing and distribution of retail financial services – on ‘How design thinking helped OCBC Bank increase the sales of a new investment product by 150% and win customer’s trust’. ______
____ Beauty… What comes to your mind when you read this word? To me, beauty is the experience I recently had in a quiet village of central Bali. I was graceful to behold the beautiful nature. I observed how Balinese people pursue harmony with the nature and the way they revere beauty in their every…
