Design for Serendipity

There’s no better feeling than those moments of unexpected inner delight. Like…


ABC to design a simple & meaningful product

Recall last time you walked into a pharmacy. Pharmacy shelves are full of…


Customer Experience Design - The Cookbook (at Google)

How do you design your customer experience? Who is responsible for doing that?…


Design thinking, imperative in the era of de-banking

"Banking is necessary, but banks are not." Bill Gates I wrote this article for…


A story of CBS Bank - culture of prototyping

One day, 9 year old girl Sabina opened a new bank account. Her motivation? She…


Save banking customers from form hell

Despite what technology has to offer, banks can’t seem to operate without this…