Be a pain sponge – to build simplicity culture

Experience Design. This is what I do. Two  grand words combined: 'Experience' and 'Design'! People often think my job is fun and sexy. Yes, it is…

Astonish me – a lesson from a shoemaker

Whenever I come to Switzerland, where I used to live for 10 years, there are a few places I make sure to visit. One of them is this tiny little…

The value of simplicity in business

Today DesignfulCo. has a guest post from Simon Dale, a passionate design thinker in software technology sector. He shed his insight on simplicity in…

Earning trust

Recently I was in a world leading banking conference in Paris. Probably one of the most discussed words among leaders in financial services was…

Design for Serendipity

There’s no better feeling than those moments of unexpected inner delight. Like how you caught gaze of your true love, came across a childhood…

Your Simplicity Checklist

It is everyone's job to make things simple in a company. First step to make that happen is to heighten your sensitivity about 'simplicity'. Whenever…

ABC to design a simple & meaningful product

Recall last time you walked into a pharmacy. Pharmacy shelves are full of confusingly packaged products that are often hard to prounouce and covered…

Banks, be the wrap dress.

This is Diane von Furstenberg - a creator of the legendary wrap dress in 1970s. We, women rave about this wrap dress (indeed I'm a big fan* of her…

Customer Experience Design – The Cookbook (at Google)

How do you design your customer experience? Who is responsible for doing that? YOU are the chef in designing your customer experience, whether you…

Design thinking, imperative in the era of de-banking

"Banking is necessary, but banks are not." Bill Gates I wrote this article for EFMA Journal - the only European magazine devoted to the marketing and…

Simplicity for financial services (at Next Bank Asia)

This is my presentation slide at Next Bank Asia - the hottest banking conference in 2012! Simplicity became a buzz word in financial services. What…

A story of CBS Bank – culture of prototyping

One day, 9 year old girl Sabina opened a new bank account. Her motivation? She loved the picture of the ATM card (pug doggy - which is by the way,…