Be a pain sponge – to build simplicity culture
Experience Design. This is what I do. Two grand words combined: 'Experience' and 'Design'! People often think my job is fun and sexy. Yes, it is…
November 10, 2013
Astonish me – a lesson from a shoemaker
Whenever I come to Switzerland, where I used to live for 10 years, there are a few places I make sure to visit. One of them is this tiny little…
November 6, 2013
The value of simplicity in business
Today DesignfulCo. has a guest post from Simon Dale, a passionate design thinker in software technology sector. He shed his insight on simplicity in…
July 7, 2013
Earning trust
Recently I was in a world leading banking conference in Paris. Probably one of the most discussed words among leaders in financial services was…
June 15, 2013
Design for Serendipity
There’s no better feeling than those moments of unexpected inner delight. Like how you caught gaze of your true love, came across a childhood…
May 14, 2013
Your Simplicity Checklist
It is everyone's job to make things simple in a company. First step to make that happen is to heighten your sensitivity about 'simplicity'. Whenever…
April 4, 2013
ABC to design a simple & meaningful product
Recall last time you walked into a pharmacy. Pharmacy shelves are full of confusingly packaged products that are often hard to prounouce and covered…
January 24, 2013
Banks, be the wrap dress.
This is Diane von Furstenberg - a creator of the legendary wrap dress in 1970s. We, women rave about this wrap dress (indeed I'm a big fan* of her…
October 18, 2012
Customer Experience Design – The Cookbook (at Google)
How do you design your customer experience? Who is responsible for doing that? YOU are the chef in designing your customer experience, whether you…
September 3, 2012
Design thinking, imperative in the era of de-banking
"Banking is necessary, but banks are not." Bill Gates I wrote this article for EFMA Journal - the only European magazine devoted to the marketing and…
July 12, 2012
Simplicity for financial services (at Next Bank Asia)
This is my presentation slide at Next Bank Asia - the hottest banking conference in 2012! Simplicity became a buzz word in financial services. What…
June 23, 2012
A story of CBS Bank – culture of prototyping
One day, 9 year old girl Sabina opened a new bank account. Her motivation? She loved the picture of the ATM card (pug doggy - which is by the way,…
May 12, 2012