Designful Co. is a design publication written for leaders in financial services. 

Cultivate ‘design’ as an organizational capability.
That’s what makes companies more successful. 


Jin Kang (Zwicky) is a design strategist and practitioner executing simplicity and beauty in financial services.  She has spent over fifteen years in the financial services and pharmaceutical industries, and her design methodologies have helped organisations create value for their businesses. She is currently a VP in Group Customer Experience at OCBC Bank, a leading Singaporean bank. She drives business success of the retail banking, Gen Y banking (FRANK by OCBC), premier banking and wealth  management businesses through fostering customer-centric design process and organisational culture.

Before joining OCBC Bank in 2010, she was with Credit Suisse Private Bank in Switzerland setting customer experience strategy in key markets and designed experiences across critical channels and key processes of private banking customers. She is a top-rated keynote speaker in banking and customer experience conferences in Asia, Australia and Europe. She is a publisher of Designful Co. a thought-leadership publication on customer experience and design for financial services, and co-author of Beyond Startup, a best seller in entrepreneurship in South Korea.

Jin studied Change Management at INSEAD, holds an MBA from The Open University in UK. She majored in Visual Communications and Product Design and received a BA Art and Engineering from Handong University in South Korea where she grew up.

Jin’s profile on LinkedIn http://sg.linkedin.com/in/jinzwicky

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