Designful Co. aims to provides design principles and simplicity frameworks for companies in the financial services industry.
I believe companies can become more successful
by cultivating ‘designfulness’ as a organizational capability and culture.
Jin Zwicky is a customer experience designer bringing common sense, simplicity and beauty in financial services. She is currently a VP in Group Customer Experience at OCBC Bank, a leading Singaporean bank. She researches and designs customer experiences of retail and premier banking businesses and drives business success in banking product development. She is passionate about power of simplicity and changing the way bankers work through design.
Before joining OCBC Bank, she spent 10 years in Switzerland. She was a senior manager in customer experience at Credit Suisse Private Bank setting customer experience strategy in key markets and designed experiences across critical channels and key processes of private banking customers. Over 13 years of experience in customer experience strategy and design, she has been speaking at marketing, banking and customer experience conferences in Europe and Asia. She is a publisher of Designful Co. a thought-leadership publication on customer experience and design for financial services, and co-author of Beyond Startup, a best seller in entrepreneurship in South Korea .
Jin studied Change Management at INSEAD and Business Design at Rotman Business School. She holds an MBA from The Open University in UK. She majored in Visual Communications and Product Design and received a BA Art and Engineering from Handong University in South Korea where she grew up.